Celebrate Wisconsin Bike Week June 1st – 7th, 2025! Bike shops, cycling groups, advocates and others can get involved! Help inspire and empower cyclists of all ages and skill levels, while showcasing the power of bicycling on our economy. Here are just a few ideas: 🚲Create, organize and promote events to celebrate biking in Wisconsin. 🚲Join group rides, bike parades or other activities organized during Bike Week to meet folks and promote cycling. 🚲Support local bike shops by purchasing gear or encouraging others to do so. Many shops host special deals, events, or workshops during Bike Week. For more ideas for your event or to find other events to attend, visit the Wisconsin Bike Fed website here: https://lnkd.in/gGnuj7fN
Wisconsin Office of Outdoor Recreation
Government Administration
Madison, Wisconsin 445 followers
The Office of Outdoor Recreation strengthens Wisconsin's economy and quality of life through outdoor recreation.
About us
We connect outdoor recreation industry partners and provide a central resource to support and uplift Wisconsin’s growing outdoor recreation industry for the economic health and overall well-being of the state and its residents.
- Website
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https://outdoorrecreation.wi.gov
External link for Wisconsin Office of Outdoor Recreation
- Industry
- Government Administration
- Company size
- 2-10 employees
- Headquarters
- Madison, Wisconsin
- Type
- Government Agency
- Founded
- 2019
Locations
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Primary
Get directions
3319 W Beltline Hwy
Madison, Wisconsin 53713, US
Employees at Wisconsin Office of Outdoor Recreation
Updates
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Wisconsin's outdoors are a top reason travelers visit the state, and our $11.2 billion industry is critical to tourism's success. It's been a great week highlighting several outdoor destinations as part of National Travel and Tourism Week!
We're having an amazing National Travel and Tourism Week! This weekend, we kicked things off at the Governor's Fishing Opener with Governor Tony Evers and Secretary Anne Sayers in beautiful Rice Lake! 🎣✨ On Monday, we traveled back in time at the Wisconsin Logging Museum in Eau Claire, with its charming 1890s logging camp and then explored Pattison State Park, home to Big Manitou Falls—Wisconsin's tallest waterfall! 🌊⛰️ Shoutout to Wisconsin Department of Natural Resources (DNR) celebrating 125 years of Wisconsin State Parks! Tuesday took us to the Museum of Wisconsin Art in West Bend and La Clare Creamery, where baby goat snuggles are a must! And we made a stop at Nine Mile County Forest in Wausau, with over 30 miles of trails for skiing, biking, hiking and horseback riding! Here's to celebrating travel's essential role in powering economies, supporting communities and strengthening connections across Wisconsin! 🌟🌿 #NTTW25 #TravelWI #Toursim #WisconsinStateParks
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Great opportunity to explore effective marketing strategies for outdoor programs.
Are you looking to level up your outdoor program promotion? 📣 Join us for an engaging and interactive roundtable discussion exploring effective marketing strategies for outdoor programs, scheduled for Thursday, May 22, at 1 p.m. EST. This session will spotlight social media engagement and digital outreach, featuring expert insights from: ⭐️ Em Dahlgren, University of Central Florida ⭐️ Anaëlle Wagoner, James Madison University UREC ⭐️ Miles Ramsay, 52Eighty Creative ⭐️ Adrienne Maxwell, AORE’s Social Media Coordinator and Senior Account Executive at The Hodges Partnership This roundtable format invites participants to share what has worked and what hasn’t, as well as ask questions about their own marketing challenges. Whether you’re new to outdoor program promotion or looking to refine your digital presence, this collaborative session is designed to provide actionable strategies and foster creative exchange. Follow the link in our bio to register!
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Looking for ways to help your destination, including local businesses and attractions, stand out online? Join TravelWisconsin on Wednesday, May 14 from noon-1 p.m. for a Google Lunch + Learn. Hear directly from Google on how to maximize your online presence with their free business tools and learn about free and low-cost Travel Wisconsin resources available to partners. This session will provide insights about Google's free tools, including how to create, manage and optimize an online presence for your tourism business along with best practices for setting up your Google Business Profile. It will also highlight free tools offered by Travel Wisconsin. Plan to join this webinar to ensure your location is visible to prospective visitors, from browsing to booking. Learn more and register here: https://lnkd.in/gEsNqUjC
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Get that awesome summer outdoor job with the Wisconsin Department of Natural Resources (DNR)!
Trail maintenance. Invasive species management. Customer service. Guided hikes. Each day brings something different when you work at a Wisconsin state park, forest, trail or recreation area. We are currently hiring for seasonal positions. Open positions include: – Park rangers – Park technicians – Visitor service associates – Natural resources educators – Groundskeepers Interested? Visit wisc.jobs and search “parks” for current openings.
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Meet outdoor recreation professionals across the country with this virtual networking opportunity from the Association of Outdoor Recreation and Education (AORE).
This May, commit to connecting with your industry peers and join us at AORE's Outdoor Rec Connect on Thursday, May 15! 🤝 AORE is an association built to help you grow your career and connect with others in the outdoor industry. The community is the most beneficial part of an association, so we are excited to host networking opportunities for you to connect with others you may not otherwise. These are non-facilitated meet-ups that allow both members and non-members to share experiences, exchange tips, and forge new connections. Sign up at https://lnkd.in/eT_Jr86N #OutdoorIndustry #Networking #ProfessionalDevelopment
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This weekend marks the opening of the Wisconsin fishing season! This weekend in Rice Lake, the Wisconsin Governor's Fishing Opener raises awareness of Wisconsin's $2.6 billion fishing industry. The event brings Wisconsin dignitaries to the area to celebrate fishing and its contributions to Wisconsin's economy, culture and conservation principles. The weekend also includes a fun, outdoor-focused community event, including a Family Fishing Day on Saturday. Learn more: https://lnkd.in/gN8aRUdA If you're unable to make it to Rice Lake, check out this new tool from the DNR to make finding your fishing spot even easier: https://lnkd.in/gJJK9twn Or check out this Field & Stream article about the making of a (Wisconsin) Mepps Aglia lure to get you hooked for this season: https://lnkd.in/gt7nG-cn The Office of Outdoor Recreation wishes a spectacular fishing season for our local and visiting anglers! Seen here is Director Cassie Mordini with her catch at last year's opener.
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There are a lot of ways to work in the outdoor industry through a job with the Wisconsin DNR!
Spring brings change in Wisconsin...looking for a change in your career, too? This is the perfect time to look because we're hiring! To see the DNR's open positions, including many seasonal ones if that's right for you, head to wisc.jobs, then click Search by Agency and choose Dept of Natural Resources to find your next opportunity.
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Kampgrounds of America released its 2025 camping and outdoor hospitality report recently. There is great data here for outdoor and hospitality businesses to glean!
NEW CAMPING DATA HIGHLIGHTS CONSUMER PERCEPTIONS, NEW VISITOR TRENDS: Kampgrounds of America, Inc. shared new data last week as part of their 2024 North American Camping & Outdoor Hospitality Report, including: - Camping is growing: Over the past decade, active camping households have increased by 68%, adding an additional 21.6 million households. Currently, 6/10 U.S. households identify as campers. - Ten years ago, younger campers overwhelmingly chose to camp in tents (70%); today, that number is down to 51%. - Gen Z campers are the biggest contributors to local economies ($266/day), attributed to spending on gear rentals, food, and local experiences. - The percentage of travelers who say they plan to spend less while traveling has doubled from 13% to 26% since January 2025. - 62% of campers who started camping in the past 3 years plan to camp again in 2025. 1 million new households will try camping for the first time in 2025. - Over 60% of campers use camping as a way to disconnect from digital devices and reconnect with nature. - Technology is increasing the number of days that campers choose to stay on-site: Gen Z is camping an additional 10.4 days/year due to technology.
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With the muddy boot dust settled, we're reflecting on what a great time we had at the International Trails Summit earlier this month! We were so excited to welcome the almost 900 people who came to Wisconsin to learn about all things trails. We loved hearing what visitors to Wisconsin had to say about our state and were excited to share so many great projects going on, through field trips, hands-on demos, sessions and more Wisconsin-specific programming. At our Wisconsin recreation user group meetings, we had about 100 participants from across the state sharing challenges and successes around Nordic skiing, mountain biking, managing volunteers on hiking trails, trail networks, snowmobiling and National Scenic Trails. Wisconsin really shined throughout the Summit, and we are grateful to all those who helped to plan the event, present at a session, volunteer to help things run smoothly and attend to build knowledge and make new connections. Thank you!
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